The Kraków-Częstochowa Jura is an area with unique natural and landscape values. The richness of locally occurring fauna and flora and the picturesque nature of the Jurassic landscape create favorable conditions for investments that can both use the potential of this ecosystem and serve in its protection. The author presents conceptual designs of two investments related to the tourist and recreational function as well as educational and research function. Despite the difference in uses, each of these objects promotes and protects the natural conditions of the Krakow-Czestochowa Upland.